ULTIMATE PHYSIQUE COACH
Elite Contest Prep & Physique Coaching
Bridging the gap between knowledge and application to help you to take your physique to the next level.
Putting In The Work But Not Seeing Results?
You train consistently. You follow programs. You eat “clean”.. Yet your physique doesn’t reflect the effort.
The reality is simple: effort alone isn’t enough. Generic programs and one-size-fits-all approaches don’t account for how your body actually adapts, how you recover, past injuries, or the demands of your lifestyle. Without addressing these factors, hard work often produces inconsistent or stalled results.
I take a different approach. Every client’s program is individually audited and structured to maximise results. Training, nutrition, and recovery are integrated in a way that actually works for you, and progress is measured, monitored, and adjusted based on data and real feedback.
It’s not about working harder. It’s about working smarter - intentionally, consistently, and in a way that actually delivers results.
Why Work With Me
My coaching is built on precision, high standards, and real-world experience. As a pro bodybuilder actively walking the path I ask my athletes to follow, I know exactly what it takes to build a high level physique, and I expect that same commitment from those I work with.
With 15 years of coaching experience and working with countless clients worldwide, I’ve seen every type of athlete, mistake, and barrier to progress. I know what works, what doesn’t, and make data-driven decisions instead of guessing.
I’m not a “set and forget” coach. I monitor every detail - training execution, recovery, nutrition, stress, sleep, and weekly data - so every adjustment is deliberate and aligned with your long-term development. You get a hands-on, meticulous coach fully invested in your results.
If you want a coach who sets high standards, holds you accountable, and uses real experience and evidence to guide your progress - this is where you get it.
Hear What My Clients Have To Say
Oz came to me as your classic "gym bro" - training hard but without real structure, consistency, or accountability. Fast forward 18 months, and he's made the most progress of his life with a clear plan and purpose behind every session.
James joined Team UPC with dreams of stepping on stage as an amateur. Through strategic coaching and relentless commitment, he’s now evolving into a serious contender at the elite level of physique competition.
Damon struggled with poor lifestyle habits and inconsistent training. Today, he’s a multi-time national champion in masters bodybuilding - a transformation built on discipline, structure, and a complete lifestyle overhaul.
Already a competitive athlete, Louis was looking for a more comprehensive and structured approach to reach his full potential. With tailored coaching, he’s now performing and placing at the highest levels of the sport.
As a busy professional, Mark once believed he didn’t have time to prioritise his health and fitness. With the right strategy and support, he's now managing work, life, and training with confidence and making consistent progress.
Marty, a full-time HR manager, was a regular gym-goer with no real direction. Now, he’s a competitive physique athlete with a completely transformed body, mindset, and approach to training and nutrition.
How My Coaching Process Works
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Initial Assessment & Goal Setting
We’ll begin by evaluating your current training history, nutrition practices, and lifestyle factors. From there, we’ll establish realistic, values-aligned goals and identify strategies that align with your individual needs.
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Individualised Programming
Your training and nutrition plan will be tailored to your needs, preferences, and schedule - grounded in evidence-based principles. The goal is to create a sustainable system that adapts over time, rather than relying on rigid templates or unsustainable short-term methods.
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Weekly Check-Ins & Iteration
Each week, you’ll submit key data points (training performance, nutrition metrics, recovery markers, video lifts, etc.). I’ll provide detailed feedback and make adjustments as needed - always with the aim of long-term progress and skill development, not just short-term change.
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Lifestyle & Recovery Considerations
Sleep, stress, daily activity, and recovery are integral parts of the process. These variables will be monitored and addressed when relevant, to support performance and overall well-being - not just physique outcomes.
What You Get
✓ Weekly Check-Ins – Detailed video feedback inside the app to ensure consistent progress and accountability.
✓ Tailored Training Program – Fully individualised and continually adjusted based on your data and feedback.
✓ Custom Nutrition Strategy – Calorie targets, macros, and food choices designed to suit your goals and lifestyle.
✓ Pro-Level Form Feedback – Ongoing video analysis of your lifts to improve efficiency, technique, and reduce injury risk.
✓ Coaching App + Private Community – Everything you need in one place: programs, tracking, feedback, and support.
More Client Results
How To Get Started
1. Submit Your Application
Apply for coaching by completing a short application form. This helps me understand your goals, background, and whether the program is the right fit for you.
2. Book Your Consultation Call
Once your application is received, you’ll be invited to schedule a 1:1 consultation call with me. We’ll review your application, dive deeper into your goals, and discuss expectations on both sides.
3. Receive Your Coaching Offer (If Accepted)
If you’re a strong fit for the program, you’ll receive a coaching offer outlining everything included, along with next steps.
4. Begin Your Coaching Journey
Once you accept the offer and secure your spot, I’ll begin building out your personalised training, nutrition, and strategy protocols - and you’ll officially start your transformation.
Coaching spots are extremely limited.
I only take on a small number of committed clients at a time to ensure a high level of support and individual attention. If you're serious about your goals, apply to secure your place.
Limited Coaching Spots
Coaching spaces are capped and often full. I only take on a select number of serious, committed clients to ensure premium support.